The owners will curate the space regularly, giving shoppers a reason to stop in often. The Revolve boutique, in a converted warehouse behind Taste restaurant, will have that same versatility. One of the most powerful tools online retailers have is the ability to tailor their home pages to the whims of fashion, building a “display” of skinny jeans the day after Ashlee Simpson has been photographed wearing them, or telling a trend “story” by pulling out images of plaid accessories. This Saturday, Revolve Clothing - the online store that specializes in contemporary labels such as Rock & Republic, Joie and Whitley Kros - is opening on Melrose Avenue, bringing some of the most compelling things about the point-and-click experience to the shopping trip experience. While its remains to be seen how the Social Club will play into Revolve’s success in the future, it is clear that the brand is moving away from exclusivity and the creation of major FOMO (fear of missing out) to a more all is welcomed and inclusivity approach.There’s been a lot of talk about bricks-and-mortar stores launching online, but not so much about online stores launching in bricks and mortar. The company’s stock has climbed 44% since it went public in June 2019, and it has surpassed earnings per share four times over the past year. That is a tactic that has been key to Revolve’s success. The idea was to have all that were invited to flood social media with Instagramable content. The move is a big one for Revolve as prior to the Revolve Social Club, all events hosted by the fashion retailer, even pop-up events, were geared toward celebrities and fashion influencers. The new space will include a second floor, with a members-only gym and wellness center. “But giving the consumer the experience of the VIP … is the evolution of where we’re going.”īut Revolve isn’t ditching its VIP access-only criteria behind. “Of course, there will be a number of influencers constantly promoting,” said Michael Mente, co-chief executive of Revolve. The best part? Influencers can access it regardless of their follower count. The opening of the Social Club marks the company’s foray into physical retail. The new space will feature a lounge, cafe, bar, and decorated walls, serving not just as a place to rest and recharge, but also shop for Revolve-exclusive brands like Song of Style and Camila Coelho, in addition to other labels such as Levi’s and Free People. The club will not only be accessible to influencers but also shoppers. More on that here.īut now the company is taking a new approach to building its business with the opening of the Revolve Social Club in Los Angeles area next month. The growth has come as Revolve has mastered the art of not only gaining new shoppers but also keeping them loyal. The company generated a net income of $99.8 million in 2021, compared to $35.6 million in 2019. The company reported fourth-quarter and full-year results Wednesday, bringing in $891 million in net sales in 2021, up from $600 million in 2019. Online fashion retailer, Revolve, has fast gained a cult-like following amongst millennials and Gen Z consumers for its strong aesthetic, attention to curation and hefty investments in over-the-top influencer events that are filled with Instagram-worthy moments.Įven as Revolve was forced to pivot from largely selling lavish night-out party dresses to a more diverse offering that caters to those at home during the pandemic, its business has not slowed.
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